All Zipcar customers, known as Zipsters, will have access to Honda’s Insight hybrid, the new CR-V and the all electric Fit EV come this fall. The Accord plug-in hybrid will be added to the stable beginning in early 2013.
Zipcar’s urban presence has driven up the demand for fuel efficient small vehicles which make more sense in the city, and Honda is answering the demand, also spurred by the fact that Zipcar customers have consistently rated Honda vehicles as the most favored cars in the fleet.
“As the car sharing market leader, Zipcar is the best choice for us to showcase our newest energy-efficient transportation technologies, given the strength of their brand, their tech-savvy, conscious and connected members and the geographic reach of their operations,” said Steven Center, the vice president of the Environmental Business Development Office at American Honda.
Zipcar was the first car sharing company in the US to adopt electric vehicles to its roster, and is now expanding on its fuel efficient choices to make sure that they stay current with the the latest market trends.
